Dopamine & Goals

Dopamine is the molecule of 'more.' It is the chemical driver of motivation and goal pursuit. Traditional goal-setting fails because the reward—the final achievement—is too far in the future to trigger a dopamine response NOW.

FutureSelf triggers 'anticipatory dopamine.' By seeing the visual proof of your success, your brain releases dopamine in the present moment, giving you the energy and drive to complete the daily tasks required to get there.